Build and Launch Proposal
Build Proposal
This proposal defines the recommended Headkount Build and Launch engagement.
The engagement requires a separate signed Statement of Work. No Build work starts from this proposal alone.
Proposal summary
| Item | Proposal |
|---|---|
| Fixed price | $75,000 |
| Estimated schedule | 12 weeks |
| Delivery model | Five accepted milestones |
| Launch | Controlled production pilot followed by approved production use |
| Included support | 30 days of launch stabilization |
Third-party hosting, software, portal, email, and AI usage fees are not part of the fixed price.
Included scope
- Production Headkount web application
- Users, roles, invitations, and authentication
- Beauty Educators, availability, capacity, and eligibility
- Brands, Contracts, commitments, and required work
- Markets, Retailers, Doors, and Door proximity
- Month, Week, and Day Schedule calendar
- Market, Beauty Educator, Brand, and Door filters
- Deterministic Schedule generation, versions, gaps, and approval
- Connecteam, Slack, and source-file ingestion
- Sephora and Ulta retailer-provider foundations
- Approved retailer actions, confirmation, and manual fallback
- Tickets, activity history, and source-health views
- Supervised AI Agent with approval-gated tools
- Staging and Production infrastructure
- Data migration, acceptance tests, training, pilot, and launch
Milestones and payment
| Milestone | Schedule | Deliverable | Price |
|---|---|---|---|
| 1. Foundation | Weeks 1–2 | Environments, schema, authentication, migration tools, and reviewed staging data | $15,000 |
| 2. Core product | Weeks 3–5 | Business records, calendar, Schedule Versions, gaps, and approval | $20,000 |
| 3. Integrations | Weeks 6–8 | Connecteam, Slack, files, retailer providers, bookings, shifts, and source health | $15,000 |
| 4. Agent and launch candidate | Weeks 9–10 | Supervised Agent, activity history, production candidate, and acceptance evidence | $15,000 |
| 5. Pilot and launch | Weeks 11–12 | Final migration, training, production pilot, launch, and support handoff | $10,000 |
| Total | 12 weeks | $75,000 |
After both parties sign the Build and Launch SOW, the first invoice is due. Each later invoice follows acceptance of the prior milestone.
Payment terms follow the MSA.
Milestone acceptance
Each milestone includes a working review and written acceptance evidence.
The evidence includes the applicable test results, reconciliation results, screenshots, logs, and deployment records.
Headkount reviews each milestone within two business days. Thinair corrects defects that do not meet the agreed milestone criteria.
A new feature or material scope change requires a written change order.
Client responsibilities
Headkount will:
- Name one project owner with decision authority.
- Provide authorized access to Connecteam, Slack, retailer portals, source files, AWS, Vercel, DNS, and email.
- Provide the final approved Contracts, Door lists, and scheduling policies.
- Provide staff for milestone reviews, acceptance tests, training, and the production pilot.
- Approve each external write mode before Thinair activates it.
- Pay all third-party service and usage fees.
An access or review delay moves the milestone dates by the same amount.
Thinair responsibilities
Thinair will:
- Build the agreed application and infrastructure.
- Protect credentials and personal information.
- Keep external writes off until approval.
- Provide test evidence for each milestone.
- Rehearse the migration and production launch.
- Train the designated Headkount Admins and Schedulers.
- Monitor and correct launch defects during the stabilization period.
- Deliver the source code, migrations, infrastructure code, and operating documents.
Production launch
The production launch uses a controlled pilot.
- Thinair applies the reviewed final migration.
- Headkount completes the launch checks.
- The team operates one approved Schedule scope in Production.
- The team compares Headkount, retailer, and Connecteam results.
- Headkount accepts the pilot.
- Thinair enables the approved production scope.
The manual scheduling, retailer, and Connecteam workflows remain available during the pilot.
Stabilization
The fixed price includes 30 calendar days of launch stabilization.
Stabilization covers defects in the accepted scope. It also covers monitoring, launch support, and corrections to failed production workflows.
New features, retailer changes, new data sources, and ongoing operations are not stabilization defects.
Ongoing maintenance and support require a separate agreement.
Excluded scope
- A native mobile application
- A self-service Beauty Educator portal
- Retailers other than Sephora and Ulta
- Payroll, invoicing, accounting, or customer relationship management
- Automatic retailer cancellation
- Unapproved scraping or access-control bypass
- Data cleansing outside the supplied and approved source records
- Legal, security certification, penetration testing, or compliance audits
- Continuous staffing or 24-hour support after stabilization
- Third-party service and usage fees
Commercial terms
The final Build and Launch SOW will include the MSA terms, milestone details, payment dates, acceptance criteria, and change process.
This proposal remains a planning deliverable until both parties sign that SOW.
Result
This proposal delivers the complete production system for a fixed price of $75,000 over an estimated 12-week schedule.